Stories That Stick

When the name Harry Potter is mentioned what comes to your mind? Maybe it is the actor, your favorite character in the trilogy or maybe even your favorite quote. However, what immediately comes to my mind despite the million scenes and quotes going through the Rolodex in my mind, is the font called Adobe Garamond. All of J.K. Rowlings’ books had the same borderless frame, diamond-shaped images, 12 pt. Adobe Garamond type and thick cream paper. When I think of the stories written in these books, my mind immediately also goes to the pages that the stories were written on. The consistency that each book had in reference to the others. The aesthetic that his stuck in my memory as deeply as the characters and plot lines. This Adobe Garamond font takes me back to Thanksgivings growing up, listening to my Grandy read aloud to my sister and me whichever newest book in the series had been released. I smell the turkey cooking in the oven, the pecan pie in my mouth and the crisp pages

between my fingers. The fact of the matter is, a public relations major I can see that stories stick better in our minds when there is a memorable design behind them.

As a public relations major, I am captivated by the concept of being a narrator for people, causes and organizations. What does it look like to be a strong storyteller in a landscape where there is no shortage of content or messages shared? I believe that people pause and listen to the story that you are sharing and that stories stick better in our minds when there is a memorable design behind them. Whether it is something as minor as a font or something as monumental as a graphic that is used on every piece of information sent out, listeners’ memories are wired to remember the color of the event before they remember what the event is for.

Stories stick better in our minds when there is a memorable design behind them. This past week an event that I have been planning and creating content for months finally came to a culmination. It was a women’s event called Dinner on the Hill and a graphic design major Sally Neal created this beautiful graphic on InDesign.

We ended up using this design as the bones to consistently impressing in people’s minds the fact that this event was coming up. I created a menu with the same font and painted a banner that mimicked the graphic. We put a graphic on photos that symbolized the flyer, realizing that stories stick better in our minds when there is a memorable design behind them. The story that we were hoping to convey was that there is a chance to win a $1,000 Behind the Glass gift card if you came to our women’s event called Dinner on the Hill!

Below are some pictures showing the other ways that the design was incorporated to reinforce the same story.

Just as I am vividly transported to thanksgivings growing up, reading Harry Potter books when I see the Adobe Garamond font or touch the thick cream pages of a book, this is because stories stick better in our minds when there is a memorable design behind them. As a Public Relations major it is so important for me to able to have an eye for design and an ability to consistently execute this aesthetic through many mediums so that the story that I am striving to imprint on my audience’s heart or mind will stick far beyond the event, product or click

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